kencko: now available at Walmart
Retail customers can now get a taste of the same fan-favorite smoothies and fruit bites that our members have loved for years.
We are absolutely thrilled to announce our bricks-and-mortar debut!
Previously only available to our members via subscription, our organic, additive-free instant smoothies and fruit bites can now also be found at Walmart stores across the nation. (To find the nearest participating Walmart store to you, visit our store locator.)
Starting May 22, first time customers will also be able to buy one box of kencko, get one free at participating Walmart stores, through kencko’s partnership with Aisle.
Customers need only to find us in store, make a purchase of two boxes of kencko in their nearest Walmart, text a picture of their receipt, and get cashback in 24 hours. Full details and instructions are located here!
Only 1 in 10 Americans eats the recommended minimum of five cup-sized servings of fruits and vegetables every day, and only 1 in 20 gets enough fiber. Founded with a mission to help more people get their five-a-day, we focus on providing convenient, affordable, sustainable products to fill the fruit and vegetable gaps in our modern diet. Since launching as an e-commerce brand in 2018, we’ve sold over 20 million smoothies and signed up over 300K customers.
The launch at Walmart will place branded endcap displays in the grocery section of 1,005 stores across the country, with our powdered instant smoothies, patented mixer bottles, and snackable fruit bites all priced at a wallet-friendly $9.97.
Our smoothies, which include 2.5 servings of real organic fruits and vegetables and no added sugars or preservatives, take just seconds to prepare in our specially-designed mixer bottle: just pour, shake, and go! And Walmart customers can choose from five rainbow flavors including classic reds (strawberry, raspberry and banana), invigorating greens (kiwi, apple and spinach), and blues (pineapple, orange and blue spirulina).
The treat-worthy fruit bites, which include one serving of fruits and vegetables and no refined sugars, are an easy and nourishing way to satisfy a sweet tooth. The fruit bite range includes sweet-tart passionista (mango and passion fruit), classic berrylicious (strawberry with hidden veggies), and crunchy appletastic (apple, cinnamon and crisped rice).
As a B Corp, we’re serious about sustainability. By freeze-drying produce soon after harvest, we’re able to cut food waste by up to 30% (compared to fresh produce). All our packaging is plant-based, home compostable and all emissions from shipping are offset. And we’re on track to be carbon neutral in the next twelve months.
kencko was started after Tomás Froes, our Co-Founder and CEO, was diagnosed with acute gastritis. Instead of accepting a lifelong regimen of drugs, he managed to reverse his symptoms with a plant-rich diet centered around five to ten daily servings of fruits and vegetables. kencko was born to address the difficulties many busy people have in sustaining this healthy habit.
“We exist as a company to help people enjoy more fruits and veggies, and waste less. Our dream has always been to make our products accessible to the mass market, and we knew that kencko would need a powerful retail partner to help us achieve this,” shared Froes. “We are beyond excited that Walmart saw the opportunity to work with us, massively expanding both our audience, and our mission to provide convenient, affordable and sustainable organic fruit and vegetable products.”
Walmart’s VP of Merchandising, Tasha Tandy, feels similarly. “We’re delighted to be able to launch the kencko brand exclusively through more than 1,000 of our stores. It underlines our commitment to serving consumers with a new and diverse array of products, including convenient and affordable premium organic foods.”
Visit kencko.com/retail for more about our retail products or head to walmart.com to see the full product range and check availability.